Fake news sites have been used and embraced by online marketers as a highly effective sales tool. You may have seen a fake news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to understand and what this implies for online marketing.
The most popular signs of a fake news site are either a supposedly legitimate news report video on an item in conjunction with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources before, and the only reason why these fake news sites have the ability to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way in which these fake news sites have gotten away with it before by just using paid advertising to get their product listed on these reputable sites. So once they claim that their product has been featured on CNN, this simply means that they have purchased a banner ad to seem on CNN's website
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This really is one of many major ways which these sites have been in a position to sneak underneath the radar seemingly playing by the guidelines up to this point. Nevertheless now the FTC has passed a new law which forbids the use of these sites as a marketing tactic. Numerous consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.
It won't take lengthy because of this to pass into other niches. If you've been using these types of sites as your landing pages, it may be time and energy to start looking for additional options in terms of marketing your products or services.
The FTC in addition has fall on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a slim "after photo" person are exactly what they're talking about.
Whilst the FTC is tightening its watch over affiliates, you will find still methods to happily coexist and make serious money online through white hat marketing practices. The key so far as the FTC is concerned is transparency in marketing.
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